ITD launches annual winter driving safety campaign in advance of Thanksgiving travel

Posted by



The Idaho Transportation Department is launching the annual winter safety campaign “Idaho Ready” to help drivers prepare for challenging conditions on the state’s highways. This launch comes as winter weather is expected to bare down on much of the state and holiday travel begins.

The campaign offers information via social media and a page on the department’s website to help drivers safely arrive at their destinations.

“Short videos will present information on using Idaho’s 511 Traveler Information system as a resource before heading out on the highway, how to maintain your vehicle during winter months, and driving safely in winter conditions,” said Reed Hollinshead with ITD’s Office of Communication. “Important safety information will be posted regularly to Facebook, Twitter, and the ‘Idaho Ready’ web page. New information this year will address new drivers on Idaho roads — those who recently moved here or have recently been licensed.”

Additional information on winter safety can be found at itd.idaho.gov/road-mtce.

Follow ITD’s Facebook page at www.facebook.com/IdahoTransportationDepartment, or the department’s Twitter account at IdahoITD.

Drivers are also encouraged to check the new and improved Idaho 511 Traveler Information website at 511.idaho.gov for the latest road conditions and for updates as those conditions change.



Source: Idaho DMV

Leave a Reply

Your email address will not be published. Required fields are marked *