511 Logo Signs: Build your brand – and a road

<strong><a href="http://www.azdot.gov/images/default-source/azdot-blog/511-business-logo.jpg?sfvrsn=0"><img title="511-business-logo" style="vertical-align: middle;" alt="511-business-logo" src="http://www.azdot.gov/images/default-source/azdot-blog/511-business-logo.jpg?sfvrsn=0&amp;MaxWidth=550&amp;MaxHeight=&amp;ScaleUp=false&amp;Quality=High&amp;Method=ResizeFitToAreaArguments&amp;Signature=C6D781FAC9E2DB635C6F302627E9F358" data-openoriginalimageonclick="true" data-displaymode="Custom" data-customsizemethodproperties="{&quot;MaxWidth&quot;:&quot;550&quot;,&quot;MaxHeight&quot;:&quot;&quot;,&quot;ScaleUp&quot;:false,&quot;Quality&quot;:&quot;High&quot;}" data-method="ResizeFitToAreaArguments"></a><br><br>By Tom Herrmann&nbsp;/ ADOT Communications</strong><br><br>By now, Arizona drivers are accustomed to seeing blue signs along our highways that let us know what services are available at the next exit.<br><br>
This summer you will begin seeing new blue signs with a new message for travelers but the same positive impact on local businesses and Arizona roads.<br><br>
Instead of identifying local businesses like the current signs, the <a href="https://www.azdot.gov/media/News/news-release/2019/05/13/businesses-invited-to-sponsor-adot-511-travel-information-signs">new 511 Logo Signs</a> will remind drivers that highway information is available by calling 511. <br><br>
For businesses, the signs represent an opportunity to gain exposure 24 hours a day and promote their brands along state highways. Sponsoring businesses – categories eligible to participate include food, gas, lodging, camping, attractions and 24-hour pharmacies – will have the area to themselves. Each sign will carry only one sponsor.<br><br>
The signs will be posted first in the Phoenix and Tucson areas, then expand to Yuma and Flagstaff and later to other areas around Arizona.<br><br>
As beneficial as the signs will be for the businesses represented on them, they may be just as much of a boost to the state. Proceeds from the program will go to the Arizona State Highway Fund to repair and maintain roads. The original blue signs have raised more than $6 million for that purpose over the past decade. And while it’s too early to predict the economic impact of the new program, every dollar in proceeds mean a dollar less is needed from state taxes to improve Arizona roads.<br><br>
Business owners are invited to contact program representatives at 855.712.4500 to discuss their needs and potential signage solutions. Interested business owners can learn more about the program at <a href="http://511logosigns.az.gov/" target="_blank">511LogoSigns.az.gov</a>.<br><br>
To see ADOT’s newly redesigned Arizona Traveler Information website, please visit <a href="https://www.az511.gov/">az511.gov</a>.

Source: Arizona DMV

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